Runtastic ‘Ups the Ante’ with Flagship App as Company Reaches 70 Million Downloads

New Hydration Feature Helps Users Make Informed Decisions with Post-Activity Insight

27 MARCH 2014, SAN FRANCISCO, CA
Summary
Today Runtastic – an innovative suite of apps, products and services that track and manage health and fitness data to motivate individuals to get in shape, stay healthy and improve overall fitness – announced a brand new version of their flagship app, Runtastic. Over the past year, the award-winning app has undergone a complete transformation incorporating user feedback, expert knowledge and industry trends. The result is a revamped design and user experience, as well as new features and improved functions. This announcement comes as the company surpasses 70 million downloads worldwide.

“It's impossible to make progress by standing still or becoming complacent,” says Florian Gschwandtner, CEO of Runtastic. “We're confident that the new Runtastic app will help inspire and enable our users to continue on their health and fitness journeys with renewed focus, motivation and passion.”


Fresh Design & Enhanced Experience

Runtastic 5.0 boasts a clean, modern design that provides users with a more polished and engaging experience. Screens and navigation options can be easily customized to meet users’ personal preferences, and state-of-the-art technology allows data to sync seamlessly and effortlessly between the Runtastic app and users’ personal Runtastic.com accounts. The app has also been enhanced to run consistently across multiple platforms, while simultaneously utilizing and capitalizing on each operating system’s unique functions and characteristics.


New Feature to Keep You Hydrated

Hydration is a key component of staying healthy and becoming fit. That’s why a new feature in the Runtastic app takes into account users’ activity details, personal stats, local weather conditions and more to provide a post-activity hydration suggestion. In the past, when a Runtastic user finished an activity, they would only have the opportunity to input activity details. While this ever-popular functionality is still present and useful, the hydration feature takes tracking to the next level by offering an instantaneous hydration recommendation based on user-specific data.

 

"We need to continue moving beyond simply tracking and aggregating data,” says Gschwandtner. “The hydration feature is one great example of how we can coach users and help them make a healthy, informed decision, at precisely the right moment, using their unique, personal data.”


Improved & Free Features

Existing elements of Runtastic have been fully-optimized and several features that were previously only available in the PRO version of the app, such as the Music Player and LIVE Tracking & Cheering, are now available for free. These user favorites motivate Runtastics to engage with one another, share their activity with their social networks and ultimately achieve more advanced health and fitness accomplishments. Android users will also be pleased to see Runtastic Training Plans available on Android devices for the first time. Training plans can be purchased within the Runtastic app or on Runtastic.com.

Quotes
"“It's impossible to make progress by standing still or becoming complacent. We're confident that the new Runtastic app will help inspire and enable our users to continue on their health and fitness journeys with renewed focus, motivation and passion.”" Florian Gschwandtner, Runtastic CEO & Co-Founder
"“We need to continue moving beyond simply tracking and aggregating data. The hydration feature is one great example of how we can coach users and help them make a healthy, informed decision, at precisely the right moment, using their unique, personal data.”" Florian Gschwandtner, Runtastic CEO & Co-Founder
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About Runtastic

Runtastic company information:

Founded in 2009, Runtastic has rapidly grown into an innovative suite of apps, products and services that track and manage health and fitness data to motivate individuals to get in shape, stay healthy and improve overall fitness.

With more than 140 million downloads worldwide and 70 million registered users on Runtastic.com, Runtastic’s mobile applications sync directly with proprietary hardware to track distance, speed, pace, time, heart rate, calorie consumption and route traveled (via maps) when running, biking or engaging in other exercise activities. The results can then be viewed directly within the app, via Runtastic GPS devices or on Runtastic.com where users can view their online training log, get detailed data analysis and compare with others. Whether you are a novice or an athlete, Runtastic makes exercise easy and fun.

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