PUBLISHING EMBARGO DROPS: THURSDAY, NOVEMBER 6 AT 14:00 CET
San Francisco, CA – November 6, 2014 – Today Runtastic – an innovative suite of apps, products and services that track and manage health and fitness data to motivate individuals to improve overall health – announced the launch of its first ever sleep-focused app, Sleep Better. The app, available today for iOS and Android users, boasts a myriad of features, including: Smart Alarm & Wake-Up Window, Moon Phase Tracking, Dream Notes and complex Sleep Tracking (Duration, Cycles and Efficiency) – which functions even when devices are in airplane mode. Users are also encouraged to track typical daily variables, such as caffeine and alcohol consumption, workout habits and stress levels, to see how these factors uniquely affect their sleep quality and more.
Sleep Better is fully integrated with Apple’s new iOS 8 HealthKit, a highly customizable platform which allows health and fitness apps to work seamlessly together, and provides users with the ability to access all of their health and fitness data and view it on a comprehensive dashboard.
“If we’ve learned anything in recent years, it’s the importance of a balanced, 24-hour approach to overall health and fitness,” said Florian Gschwandtner, Runtastic Co-Founder and CEO. “The Sleep Better app is our first, dedicated foray into helping users achieve better sleep quality. We are very excited to launch Sleep Better, and believe that integrating with Apple’s HealthKit will have a profound impact on improving users’ sleep habits and achieving a healthier lifestyle.”
The latest app launch from Runtastic coincides with the company’s announcement of 100 million app downloads.
Scientifically-engineered, yet easy and fun to use
Sleep Better is the result of dedicated work over the course of several months, during which the Runtastic team not only developed the app, but also perfected sleep algorithms by spending countless nights in sleep labs and gaining insights from sleep specialists, doctors and individuals struggling with sleep quality. The result is a unique, high-quality app, packed with features that will help users fall asleep more easily, achieve higher sleep efficiency and awake at the perfect moment during light sleep cycles – ensuring a smooth transition into the day.
In order to use the app, users simply activate a sleep session with the press of a button and set their mobile device on the bed (next to their pillow). The sleep session will end when the Smart Alarm sounds or the user manually ends the session with a quick swipe.
“All sleep tracking is not created equal,” said Gschwandtner. “Sleep Better is the ideal app for those who want to learn more about their sleep and how their daily activities may influence the quality of their sleep. The app also adds to the robustness of our entire ecosystem and will help users continue to lead a better, more aware lifestyle.”
Expansion of ecosystem coincides with major company milestones
In addition to the Sleep Better launch, Runtastic announced today that the company has surpassed 100 million mobile app downloads. In 2014 alone, the company boasts an average of 140,000 downloads per day.
These numbers come on the heels of Runtastic’s fifth birthday, which was celebrated in mid-October.
Founded in 2009, Runtastic has rapidly grown into an innovative suite of apps, products and services that track and manage health and fitness data to motivate individuals to get in shape, stay healthy and improve overall fitness.
With more than 100 million downloads and 45 million registered users on Runtastic.com, Runtastic’s mobile applications sync directly with proprietary hardware to track distance, speed, pace, time, heart rate, calorie consumption and route traveled (via maps) when running, biking or engaging in other exercise activities. Results can then be viewed directly within the apps, via Runtastic GPS devices or on Runtastic.com where users can view their online training log, get detailed data analysis and compare with others. Whether you are a novice or an athlete, Runtastic makes exercise easy and fun. Runtastic is available on iPhone, Android, Windows Phone and BlackBerry. Additional information can be found at www.runtastic.com or you can follow us on Twitter, Facebook or Google+.