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San Francisco | Published on: April 22, 2014
Social media pitch
RUNTASTIC PARTNERS WITH UNIVERSAL MUSIC GROUP TO FITNESS-FOCUSED PLAYLIST http://pr.co/p/001lje
Summary
This week Runtastic – an innovative suite of apps, products and services that track and manage health and fitness data to motivate individuals to get in shape, stay healthy and improve overall fitness – announced a new partnership with Universal Music Group. The fitness leader and the music powerhouse have teamed up to create a fitness-focused music compilation featuring premium recordings from world-famous artists.
Details

We strive to bring our users top-quality and added-value in everything we do,” said Florian Gschwandtner, CEO and Co-Founder of Runtastic. “Universal Music Group is the number one music content company worldwide, and we are thrilled to provide our users with an experience that only a partnership of this caliber can offer.”  


Runtastic Music - Running Vol. 1 is the first collaboration released by the two market leaders. Featuring an array of songs from top artists such as Swedish House Mafia, Bastille and more, the songs have been hand-selected by music and fitness experts to offer users the ideal BPM for working out. The compilation is now available for purchase on iTunes, Google Play, Amazon, Musicload, Saturn, 7digital and in other digital music stores.


“We are delighted to be working with Runtastic, the world market leader in the fitness app industry, on this trendsetting collaboration. We both believe firmly that the combination of high-quality, motivating music with a digital, fitness-focused lifestyle can exponentially improve an individual’s emotional and physical life experience,” said Moritz Trapp, Universal Music General Manager Catalogue Marketing.


Through the advanced music-playing options and Powersong feature available in the just-launched Runtastic 5.0 app, users can listen to Running Vol. 1 while working out to boost motivation, focus, length of activity and calories burned.


“Music has been scientifically-proven to impact exercise time, intensity and overall outcome,” said Gschwandtner. “By partnering with the global leader in music, we can now offer our users an unparalleled listening experience to help push them to achieve optimal results.”


To celebrate the new partnership and provide users with even more motivation in the coming months, each Running Vol. 1 purchase will also include a 5k Power Mix and 10k Power Mix.  Additional music compilations from Runtastic and Universal Music Group will be available to users soon.


The compilation will be available on the following dates, in the following markets:

Australia & New Zealand: Friday, April 18

United Kingdom: Monday, April 21

United States & Canada: Tuesday, April 22

For details on further markets, please contact our spokespeople for details!


About Runtastic

Founded in 2009, Runtastic has rapidly grown into an innovative suite of apps, products and services that track and manage health and fitness data to motivate individuals to get in shape, stay healthy and improve overall fitness.


With more than 70 million downloads and 30 million registered users on Runtastic.com, Runtastic’s mobile applications sync directly with proprietary hardware to track distance, speed, pace, time, heart rate, calorie consumption and route traveled (via maps) when running, biking or engaging in other exercise activities. The results can then be viewed directly within the app, via Runtastic GPS devices or on Runtastic.com, where users can view their online training log, get detailed data analysis and compare with others. Whether you are a novice or an athlete, Runtastic makes exercise easy and fun. Additional information can be found at Runtastic.com or you can follow us on TwitterFacebook, Instagram or Google+.


About Universal Music Group
Universal Music Group is the global music leader, with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide. 

Universal Music Group's labels include A&M Records, Angel, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, Manhattan, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world's most popular artists and their recordings. UMG's catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company.


Universal Music Group is a fully owned subsidiary of Vivendi.

Quotes
We strive to bring our users top-quality and added-value in everything we do. Universal Music Group is the number one music content company worldwide, and we are thrilled to provide our users with an experience that only a partnership of this caliber can offer.

— Florian Gschwandtner, Runtastic CEO and Co-Founder