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Vienna, Austria | Published on: October 31, 2013
Social media pitch
Runtastic Story Running, LIBRA scale and the Libra app unveiled at the world-famous Pioneers Festival. http://pr.co/p/001cv6
Summary
Today Runtastic introduced Runtastic Story Running, the Runtastic LIBRA scale and the complementary Runtastic Libra app at the world-famous Pioneers Festival. Story Running is a brand new Runtastic in-app purchase that offers four engaging running experiences to help users get moving and motivated. The Runtastic LIBRA is a new, state-of-the-art scale that tracks a variety of health metrics and wirelessly syncs with the Runtastic Libra app and Runtastic.com.
Details

Today Runtastic — an innovative suite of apps, products and services that track and manage health and fitness data to motivate individuals to get in shape, stay healthy and improve overall fitness — introduced Runtastic Story Running, the Runtastic LIBRA scale and the complementary Runtastic Libra app at the world-famous Pioneers Festival. Story Running is a brand new Runtastic in-app purchase that offers four engaging running experiences to help users get moving and motivated. The Runtastic LIBRA is a new, state-of-the-art scale that tracks a variety of health metrics and wirelessly syncs with the Runtastic Libra app and Runtastic.com. This announcement comes as Runtastic surpasses 50 million downloads and plays a principal role at the Pioneers Festival, Europe’s premier event for entrepreneurship and future technologies.

Runtastic Story Running

As presented today by Runtastic CEO Florian Gschwandtner, Runtastic Story Running offers users four unique listening experiences – adventure, fantasy, motivation and travel - to make running more engaging and exciting. The athlete slips into the protagonist’s role and actively participates in one of the following stories:

  • Travel: In “The Globe Runner - Rio’s Marvels of Life,” you run through the streets of Rio de Janeiro and learn about the history and beauty of the Brazilian city.

  • Fantasy: In “Journey of Iomluath - The Tribes’ Savior,” the world is out of balance and you are the only one who can stop the fulfillment of the dreadful prophecies. In order to do this, you must go through the forbidden empire and find three unknown objects to help stabilize the balance of the world.

  • Adventure: In “The Carrier of Truth - Beyond the Walls of Alcatraz,” you have to escape from the famous prison while being chased by tracking dogs and jail guards.

  • Motivation: In “Toward the Finish Line by Gerhard Gulewicz,” a personal coach pushes you to your limits and motivates you to reach new goals in life.

Perfectly aligned sound effects accompany the stories based on interval training plans to push the users to new top performances in a playful and natural fashion. Thanks to the human sense of urgency, the runner will instinctively know when to speed up or slow down the pace of the workout. By involving the runner in the story, Runtastic Story Running offers the best possible workout and pushes the user to reach new goals.

Runtastic LIBRA Scale

Available for purchase on Runtastic.com, Runtastic LIBRA offers individuals an in-depth solution for managing health data. The scale measures eight different health parameters – weight, body fat, muscle mass, bone mass, body water content, Body Mass Index (BMI), daily calorie calculation, and BMR/AMR – and the data automatically syncs via Bluetooth Smart (4.0) technology directly to the Runtastic Libra app on users’ iOS devices and to Runtastic.com.

The detailed body metrics and target analysis allow users to review and analyze their statistics in order to reach their health goals. With a single touch, users can easily set their daily calorie allowances to keep consistency among personalized goals. Users can also set custom goals to successfully achieve their ideal weight or body composition. Up to eight unique users can setup and manage their personal goals either on multiple smartphones or under the same Runtastic Libra app.

Runtastic LIBRA syncs with Runtastic.com where users can see data from all Runtastic apps and products in the Runtastic Ecosystem.

“Runtastic continuously strives to create innovative products that inspire individuals to be healthy and stay in their ideal shape,” said Florian Gschwandtner, CEO of Runtastic. “LIBRA will continue that trend by providing users with immediate in-depth health analysis. With the ability to connect across multiple devices and the entire Runtastic fitness platform, living a healthy and active lifestyle has never been easier.”

About Runtastic

Founded in 2009, Runtastic has rapidly grown into an innovative suite of apps, products and services that track and manage health and fitness data to motivate individuals to get in shape, stay healthy and improve overall fitness. In October 2013, the Axel Springer AG acquired a 50.1 percent stake in Runtastic GmbH.

With more than 50 million downloads and 20 million registered users on Runtastic.com, Runtastic’s mobile applications sync directly with proprietary hardware to track distance, speed, pace, time, heart rate, calorie consumption and route traveled (via maps) when running, biking or engaging in other exercise activities. The results can then be viewed directly within the app, via Runtastic GPS devices or on Runtastic.com, where users can view their online training log, get detailed data analysis and compare with others. Whether you are a novice or an athlete, Runtastic makes exercise easy and fun. Additional information can be found at Runtastic.com or you can follow us on Twitter, Facebook or Google+.


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Media Contact Information

US media, please contact: Lauren Casparis, lcasparis@mww.com

UK media, please contact: Stephanie Peterson, stephanie.peterson@runtastic.com

Australian media, please contact: Katrin Gschwandtner, katrin.gschwandtner@runtastic.com

Canadian media, please contact: Heloise Bouvier, heloise.bouvier@runtastic.com

Japanese media, please contact: Tomoe Himukai, tomoe.himukai@runtastic.at

Quotes
“Runtastic continuously strives to create innovative products that inspire individuals to be healthy and stay in their ideal shape. LIBRA will continue that trend by providing users with immediate in-depth health analysis. With the ability to connect across multiple devices and the entire Runtastic fitness platform, living a healthy and active lifestyle has never been easier.”

— Florian Gschwandtner, Runtastic CEO and Co-Founder
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