MEDIA CONTACT: Katrin Gschwandtner, firstname.lastname@example.org
On July 28, Runtastic – an innovative suite of apps, products and services that track and manage health and fitness data to motivate individuals to get in shape, stay fit and improve overall health – announced the launch of the company’s first-ever nutrition app, the Runtastic Nutrition Quiz. Users will be challenged to bust common nutrition myths and discover little-known health facts, as they compete against themselves, the clock, friends and worldwide participants. The app brings the same spirit of fun and community to the realm of nutrition, diet and healthy lifestyle, that Runtastic has become known for in the sports and fitness industries.
This announcement comes at a time when Runtastic has emerged as a leader in the international world of health and fitness. The young company, which kicked off with high-quality, award-winning mobile apps, now boasts a full “health and fitness ecosystem” offering: original, world-renowned software; compatible, proprietary hardware; and an engaging online fitness site and community, Runtastic.com.
This app allows users to uncover the truth behind health & nutrition myths of all kinds, with over 600 fun “Myth or Fact” statements. In the process of taking the quiz or viewing facts in “Browse” mode, users will learn facts they’ve always wanted to know and implement into their lifestyle and daily habits. The app includes 11 popular and provocative categories, including: Fattening Foods & Alcohol, Nutrition for Men & Women, Sport and Calories & Weight Loss.
Further Expansion into Nutrition, Diet, Food & Drink Category
The Runtastic Nutrition Quiz is the first step in Runtastic’s portfolio expansion into the areas of nutrition, diet and ‘Food & Drink.’ In an effort to provide users with all the necessary elements of their quantified self needs, Runtastic will continue to commit resources and gain momentum in this new terrain. Further announcements and releases are to be expected as early as Fall 2013.
Founded in 2009, Runtastic has rapidly grown into an innovative suite of apps, products and services that track and manage health and fitness data to motivate individuals to get in shape, stay fit and improve overall health and wellness.
With more than 35 million downloads and over 15 million registered users on Runtastic.com, Runtastic’s mobile fitness applications sync directly with proprietary hardware to track distance, pace, time, heart rate, calories and route traveled when running, biking or engaging in other exercise activities. Results can then be viewed directly within the app, via Runtastic GPS devices or on Runtastic.com where users can view their online training log, get detailed data analysis and compare with others. In order to expand on the company’s quantified self offerings, Runtastic has also recently entered the nutrition and diet category. Whether you’re beginning your wellness journey or a professional athlete, Runtastic makes getting healthy and staying fit easy and fun. Runtastic is available on iPhone, Android, Windows Phone and BlackBerry. Additional information can be found at Runtastic.com, Twitter, Facebook and Google+.