Info
Linz/Vienna, Austria | Published on: April 22, 2013
Social media pitch
RUNTASTIC ANNOUNCES RELEASE OF NEW BIKE APPS, HARDWARE http://pr.co/p/000xv2
Summary
Runtastic, an innovative suite of apps, products and services that track and manage health and fitness data to motivate individuals to get in shape, stay healthy and improve overall fitness, announces the release of two new apps, the Runtastic Bike Case, and the Runtastic Speed & Cadence Sensor. Launching for the first time on Android, and with new features on iOS, Runtastic Road Bike and Mountain Bike apps transform users’ smartphones into the best cycling computers on the market.
Details

Runtastic, an innovative suite of apps, products and services that track and manage health and fitness data to motivate individuals to get in shape, stay healthy and improve overall fitness, announces the release of two new apps, the Runtastic Bike Case, and the Runtastic Speed & Cadence Sensor. Launching for the first time on Android, and with new features on iOS, Runtastic Road Bike and Mountain Bike apps transform users’ smartphones into the best cycling computers on the market.

“Whether you’re a leisure rider, amateur racer or professional cyclist, the Runtastic Road Bike and Mountain Bike apps incorporate all of the features you need to track your rides and improve your performance,” said Florian Gschwandtner, Runtastic CEO. “By launching the two apps in unison with proprietary hardware, we are providing our users with the most comprehensive and enjoyable cycling experience.”

The Runtastic Road Bike and Mountain Bike apps are now available in the App Store and Google Play. Runtastic hardware is available for purchase in select retail outlets and in the Runtastic online shop.

Smartphones Become Cycling Computers

Runtastic Road Bike and Mountain Bike apps track critical performance metrics such as calories burned, distance traveled, speed, elevation gain/loss, rate of climb, and pace. The apps are highly customizable, allowing users to configure personalized dashboards, detailed live mapping of each ride, and cheering features. A new Route Search feature is also being launched to help users find or create new routes that can be saved in app.

Compatible, Proprietary Hardware

The Runtastic Bike Case and Runtastic Speed & Cadence Sensor work in conjunction with Runtastic’s new bike apps to provide users with the most comprehensive set of tools for monitoring their cycling activities. These products are the latest in Runtastic’s line of proprietary hardware, which include: the Runtastic Sports Armband, Heart Rate Monitor, GPS Watch, and more. Each of these products has been designed to bring users the top-quality tracking and data management solutions that have become synonymous with the Runtastic brand.

Fitness Site and Social Sharing

The new bike apps automatically upload statistics from each completed workout to users’ personal profiles on Runtastic.com. Users can also choose to share progress via e-mail or by posting to social media accounts, including Facebook, Twitter, and Google+.

More About Runtastic

Founded in 2009, Runtastic has rapidly grown into an innovative suite of apps, products and services that track and manage health and fitness data to motivate individuals to get in shape, stay healthy and improve overall fitness.
With more than 24 million downloads and 9.5 million registered users worldwide, Runtastic’s mobile applications sync directly with proprietary hardware to track distance, speed, pace, time, heart rate, calorie consumption and route traveled (via maps) when running, biking or engaging in other exercise activities. The results can then be viewed directly within the app, via Runtastic GPS devices or on Runtastic.com where users can view their online training log, get detailed data analysis and compare with others. Whether you are a novice or an athlete, Runtastic makes exercise easy and fun. Runtastic is available on iPhone, Android, Windows Phone and BlackBerry. Additional information can be found at www.runtastic.com or you can follow us on TwitterFacebook or Google+.
Quotes
“Whether you’re a leisure rider, amateur racer or professional cyclist, the Runtastic Road Bike and Mountain Bike apps incorporate all of the features you need to track your rides and improve your performance. By launching the two apps in unison with proprietary hardware, we are providing our users with the most comprehensive and enjoyable cycling experience.”

— Florian Gschwandtner, Runtastic CEO
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